Sunday, June 27, 2010

Tales from a Sausalito Cafe


With inspiration from Grant McCracken and Russell Davies, a friend of mine has embarked on an interesting mission. He is starting a series of café observations by neighborhood and has invited others to pIay with him. He has also started a blog about it and I will provide a link at the end of this post. Please email me if you would like to participate.
I am really excited to collaborate on this café observation project. I relish any opportunity to people watch. I realize this is what I normally do anyway in my head; the only difference is now I am putting my thoughts to paper. I decided to go old school and leave my laptop at home. I figured the free Wi-Fi would be a distraction and I would be drawn to play on facebook or twitter, instead of focusing on what is going on around me. Scribbling my thoughts with a pen and paper while sipping my cup of earl grey, made me feel like a 50’s beatnik jotting down introspective poetry. Anyway here it goes…
Taste of Rome Cafe formally known as Café Trieste
6/24/10 1-2 pm
Notes:
I hear the mind numbing sound of hundreds of vuvuzelas.
I glance up at the counter and see two HD TV’s tuned loudly to the World Cup (Japan vs. Demark).
A man with a thick Italian accent stands behind the counter. He calls me Bella. I smile and order a cup of Earl Grey and Insalata Caprese.
Café is crowded, everyone seems glued to the game.
Bikers riding through town stop in. Sweaty and wearing too much spandex. They order iced coffees and grab a table outside.
The hot mamas brigade comes in next, struggling to fit the strollers through the door. There are three of them. They order non-fat lattes and gossip. 2 toddlers and one infant sleep soundly in their strollers.
Biker in a white Nike hoodie sits next to me. He places his sunnies on top of his head. Orders a strawberry smoothie and watches the game.
Buzz…
Older man in glasses and 80’s jean jacket recognizes a beautiful young French woman. They have a brief exchange. The French woman approaches me. Starts to speak French. I remember my new Amelie-like hair cut and respond in English. She tells me she likes my necklace. She smiles and dances away.
I am interrupted by my salad. Nike hoodie biker gets his pasta. It smells delicious.
A group of tourists walk in. SF sweatshirts and cameras blazing. They take photos.
A collective groan comes from the crowd. Japan just scored.
Man at the corner table looks like Bogart. He is wearing a fedora hat. He is hunched suspiciously over his computer. I get up to grab some napkins so I can peek at his screen. Extremely disappointed he is on Facebook.
Local man walks in. He looks like a silver fox. Shoulder length silver hair, white button down shirt, flip flops, age unknown. Everyone knows him. He is a legend here. He doesn’t order just sits down and his glass of red wine is brought to him. Everyone else orders at the counter. He sits down alone at a table for 4. I am intrigued. His name is Robert. I hear the bus boy call him that. I look at him a little too long. Oh no. He catches me. He smiles. I smile back but quickly look away.
A sleeve tatted Irish man enters. He has a shaved head. He is wearing all black. He scans the room for an out of the way table. He glances at his phone. He is waiting for someone.
A young woman enters with brilliant red hair. She is wearing a navy sundress with black converse. She has a Celtic tattoo on her back. She spots the Irish guy he rises to meet her. They embrace and sit down. I stop watching them. Feels like I am interrupting an intimate moment.
Italian man behind the counter is distracted by the game. The natives in line are growing restless.
The game is over. Final score Japan 3 Denmark 1.
The café seems to clear out after. The cool breeze from outside sweeps through the once crowded room.
Here is the link to my friend's Hoodmapped blog:


Saturday, June 26, 2010

A Fabulous Non-Networking Event


A few weeks ago my college roommate invited me to a media-networking event. The organization shall remain nameless but their job is to help people connect and make contacts. Being a struggling freelancer seeking a steady gig, I was more than happy to accompany her to this particular networking happy hour. About an hour into the event I was able to make some key insights. The event might not have been the networking Mecca I envisioned but I sure had a blast!
5 Tips to help you realize that the “Networking” event you’re at won’t help you further your career.

You aren’t the only freelancer in the bunch. As you walk by to mingle you notice about half the room and people of all ages are toting the freelance title on their nametags.
Every time someone opens the door a bar full of women hopefully turn towards the entrance only to see more women enter the room.
You are then promptly sent to a dark and smelly basement designed specifically for your networking pleasure.
The only remotely interesting person you have spoken to besides the person you came with is about 22.
The event photographer has not only bought you and your best friend drinks, he has also made sure you are in almost every photo taken for the organization’s website.


Tuesday, June 8, 2010

Now for some Video

I have been working on this video blog question for months and months. The question is what two-historical/celebrity figures would you like to have a drink with and why? Then the question morphed into what would you be drinking? So many interesting answers so far. Stay tuned for more interviews and my personal picks. Please excuse the video quality the original file was GIANT and I had to sacrifice some pixels to make it load. The important part is what is said not seen.








Sunday, June 6, 2010

Old School but Still Ground Breaking



It’s funny how almost a decade after the genius Crispin Mini campaign, I still can’t even conceive of a more groundbreaking campaign. Whenever I am asked that expected question in an interview, I always answer the same. Usually, I am met by recognition but they still expect me to come up with something current, trendy, and more edgy. As an ex-copywriter and a passionate strategist, there is no other campaign that even holds a candle. In a time where BIG meant status, they were able to make small the new big, without using any conventional advertising. Today this would seem the norm but back then it was anything but. The ads were witty and well written. The creative content was new and fresh. Even the tagline, “Let’s Motor”, started a Mini movement. This campaign made people want to drive without even having a destination. This campaign made me want to get into advertising. Even the driver’s manual (The Book of Motoring) was inspiring. To this day I have not seen a campaign that in its entirety has blown me away to the extent that Crispin’s Mini Cooper campaign did. It was successful because it broke all the rules at the time but still came up with a huge ROI. It was creative, imaginative, cool, and EFFECTIVE. It created a counter culture of Mini drivers that is still growing strong almost a decade later.
http://marketallica.wordpress.com/2006/04/30/collection-of-alternative-mini-ads/